But what if it was easy to find on-trend clothes that fit when we visit a store online or IRL? What if the store curated its merchandise according to our body's proportions? What if we had a closet full of pieces that made us feel confident, beautiful, and comfortable? Shopping would be more fun. Getting dressed would be easier and more exciting. We would celebrate and love our bodies. And we would step out into the world every day feeling comfortable, authentic and unstoppable.
The PIA clothing line was born out of my passion for fashion and a need to make positive shopping experiences for women with an apple body type. When you come to our site, you can expect to find clothes that are thoughtfully designed to celebrate your shape. We want you to focus on the fun part of shopping which is picking the prints, colors and style details you like.